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Overview
Why you should attend
The role of the law department in managing the IP assets of a company is expanding in new and challenging ways. Whether driven by shareholder activism or Board of Director or C-suite pressure, companies are increasingly looking for new methods to extract value from their intellectual property portfolio. Innovative law departments have a rare opportunity to provide corporate leadership by developing revenue-generating patent licensing programs to increase shareholder value. Due to the legal complexities inherent in an IP-revenue program, the law department is best suited for building and maintaining a licensing business. Adding a profit center component to the law department can transform how the C-suite and Board view the legal function.
In this program, leading players from companies and outside service providers will provide comprehensive guidance on the tools and skills necessary to implement a licensing program, manage a P/L, build internal support through effective communication with the C-suite and Board about the value of such a program, and sustain and grow an IP licensing line of business.
What you will learn
- How to build a patent licensing program with meaningful return on investment
- What other companies are doing
- Insights and practical tips on getting board of director and executive alignment
- Explore legal issues that arise in the course of operating a licensing program
- Financial tools and concepts needed to operate an IP business cross-functionally
- Accounting and tax considerations
- Recent case law and regulatory changes that can affect value/pricing in patent licensing
- Implementing a direct licensing program versus an indirect licensing program -- what are the differences and why they matter
- How to handle deal issues unique to license fee or royalty bearing agreements
- How antitrust actions by regulators and private parties affect return on investment
Who should attend
General counsels, chief intellectual property officers/counsels, and other company stakeholders in developing a patent licensing program.