1-Hour Program

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Overview

Events like the Olympics, FIFA World Cup, and Super Bowl also feature competition among brand marketers and rights holders - specifically, the high-stakes battles between non-sponsoring brands and official event sponsors. How can brands reference these events? What event symbols may marketers safely use without permission? How can official rights holders and exclusive sponsors protect their investment? Members of the Global Advertising Lawyers Alliance will provide an overview of the laws governing ambush marketing. This one-hour briefing will cover the following topics: 

  • defining ambush marketing
  • real-world cases and recent enforcement examples
  • when can a non-sponsor legally associate with an event
  • getting authorization to use event symbols and other intellectual property
  • how exclusive sponsors and other rights holders can protect their investments
  • and much more

Credit Details