12-Hour Program

See Credit Details Below

Overview

Why you should attend

With the continued expansion of new media outlets and the growing importance of social networking, advertisers are fighting harder than ever to preserve and increase market share and to reach their consumers effectively. This program brings together top in-house and firm practitioners who will share their expertise and provide strategies for managing the legal risks and avoiding the pitfalls that arise in the context of running interactive advertising campaigns. Covering topics such as promotions and sweepstakes, specialized issues for regulated industries, mobile advertising challenges, children’s marketing, pricing offers, cause marketing, false advertising class actions and more, this expansive program will address the latest issues impacting the practice of advertising law today.

What you will learn

  • Hot topics in social media
  • Mobile advertising developments, tracking consumer behavior, behavioral advertising and more
  • Special concerns related to advertising in regulated industries
  • Strategies for running sweepstakes and promotions
  • Enforcement priorities at the Federal Trade Commission
  • Unique advertising considerations in music licensing
  • Updates in advertising to children

Special Feature

  • Earn one hour of Ethics credit!

Who should attend

Firm attorneys, in-house counsel, marketing executives, and allied professionals who practice in the fields of contracts, advertising, media, communications, trademark, and consumer protection law will benefit from this program.

Credit Details