Intellectual Property

Advertising

Course Handbook from the program Advanced Trademark Law Annual Review 2012 , held May, 2012.

From the program: Advanced Trademark Law Annual Review 2013

Released on: May. 2, 2013

Up-to-date knowledge of current trends and case law involving trademarks is essential for corporate and law firm attorneys who specialize in, or often find themselves involved in, this critical area of intellectual property. The 2013 Advanced Trademark Law Annual Review brings together an outstanding faculty of practitioners and industry experts who will provide up-to-date developments in trademark law and practice. This seminar is also noted for ...

Published: August 2004
Last Updated: May 2013

From the program: Information Technology Law Institute 2013: Privacy and Cybersecurity, Mobile Advertising, Digital Distribution, Social Media and the Third Industrial Revolution

Released on: May. 30, 2013

Virtually every American business has turned to technology to improve efficiency and deliver new, Internet-based services or information.  The fastest growing companies in our troubled economy are the technology innovators.  Every lawyer in this rapidly changing economy must understand the legal issues raised by technology.  However, when technological changes outpace the law, lawyers are forced to apply decades old laws to ideas and ...

Course Handbook from the program Advertising Law Institute 2012, held September 2012.

• Sep. 23 - 24, 2013 Chicago, IL

As the economy continues to recover in fits and starts, companies increasingly look for new ways to reach their consumers efficiently and effectively. Combined with the new opportunities digital media affords, the legal risks and pitfalls can seem endless. In this program, attendees will hear from leaders in the industry about the legal requirements for conducting interactive advertising campaigns. From sweepstakes and contest laws, to endorsements ...

Recorded on: Jan. 24, 2013

IAN BALLON: So our next panel is Best Practices in a Changing Data Privacy Landscape. And just to have to make sure that these experts on best practices in a changing landscape are kept on their toes, we're trying to usher them in a few moments early, pulling them out of their calls or preparation or whatever else they were doing, just to see how nimble they are in dealing with unplanned events. Great. And we've got four experts in this area for ...

From the program: Defending Privacy and Behavioral Advertising Class Action Suits 2013: What Every Litigator and In-House Lawyer Needs to Know

Released on: Feb. 5, 2013

Over the past two years there has been an explosion of new lawsuits filed focused on the alleged disclosure of identifying information in connection with the use of  social networks, social gaming, mobile phones, apps, and other mobile and web-based technologies and in connection with behavioral advertising and the use of pixels, beacons, cookies and other persistent identifiers.  Like patent troll suits and stock drop cases, being sued ...

Recorded on: Oct. 13, 2011

BRIAN WINTERFELDT: Great. Thank you so much. Thank you both for having us here today. I think social media is becoming more and more relevant to all of our organizations. And what we're going to be talking about today is how to use social media to build your brand and think about important issues like social media policies and enforcement in the social media space. But before we get started, I'd like to introduce our great panel that we put together ...

• Jun. 19, 2013

Recorded on: Nov. 14, 2012

REED FREEMAN: We are ready to move on to class action risk. This is a one hour presentation that will be followed by the most productive part of the day, which will be lunch. I'm delighted again this year to be joined by my partner and friend, Dave McDowell of Morrison Foerster. Dave is a member and a former co-chair of Morrison Foerster's Consumer Litigation and Class Action practice group. He's defended about a million putative class action claims ...

From the program: Tracking and Targeting Customers and Prospects Online, on Mobile Devices, and in Social Media 2012

Released on: Nov. 27, 2012

Tracking consumers online is both standard and controversial. Nearly every consumer-facing website and app collects and uses this type of data, and there are hundreds of vendors out there to assist them. As technology has advanced, so have the business models. The data collected - often just anonymous unique identifiers and segments of potential interest - are used for advertising, personalized content, and analytics and site optimization. ...

Recorded on: Jan. 24, 2013

IAN BALLON: OK. Why don't we get started. Our next panel is on Class Certification Issues. And we have as our speaker, my colleague Rob Harrington, who's a shareholder at Greenberg Traurig in the Los Angeles office. He also was the Chair of our firm's Product Liability and Mass Tort practice. He's successfully defended more than 75 class action cases in his career. He's also author of the bestselling book, Verdict for the Defense, which provides ...

From the program: Hot Topics in Advertising Law 2013

Released on: May. 23, 2013

Companies are fighting harder than ever for market share, in a fast-changing landscape increasingly dominated by social networks and other new media outlets and under the watchful eyes of competitors and regulators determined t to prevent unfair and deceptive advertising. This advanced-level program will provide you with the practical skills you need to navigate the minefields in this landscape. Led by an all-star faculty of experts, this program ...

From the program: Communications Law in the Digital Age 2012

Recorded on: Nov. 28, 2012

Taken from the Web Program Communications Law in the Digital Age 2012 recorded November, 2012 in New York. Lecture Topics  [01:29:42] Global Privacy and Advertising Developments  [01:29:42] The aftermath of IMS Health v. Sorrell:  When does privacy justify limiting commercial speech? Where is the European Union headed in its overhaul of data protection regulations? Are social media passwords and digital cameras ...

Published: November 2001
Last Updated: January 2012

Recorded on: Jan. 24, 2013

IAN BALLON: Welcome back. The next two segments are going to be combined into one. They're both presentations dealing with defense perspectives. The first part is case law and trends from a defense perspective, and the second part is the in-house counsel panel. But we thought it actually would be interesting to combine the two. So we're going to talk about the cases and the trends and intersperse the presentation with panel discussions. And for the ...

Recorded on: Nov. 14, 2012

REED FREEMAN: All right. I think we're ready to get started again. That all right? All right. Well, welcome back from lunch, and nothing is a better post-lunch topic of discussion than European privacy law. This is a test. If you can remain attentive through this, we'll all be very impressed. We are fortunate and really, actually, quite fortunate to have two of the world's experts on privacy law and the European Union and in Canada as it relates ...

• Jun. 17 - 18, 2013 New York, NY
• Jul. 15 - 16, 2013 Chicago, IL

This program focuses on critical issues of information privacy, security and data protection faced by all companies. The Internet and other evolving information technologies, wired and wireless, have prompted the development of powerful tools for the collection, processing, storage and use of personal information. These trends create numerous issues regarding limitations on corporate rights to use that information and obligations to protect it from ...

Recorded on: Feb. 8, 2013

JOHN DELANEY: We're back. I hope everyone had a nice lunch break. As I mentioned before the break, we're going to be talking about mobile apps and related legal issues. And we're fortunate to have two speakers on this topic. They're going to speak not as a group but separately. But I'll introduce them both now. Speaking first will be to my farthest right Cynthia Tune, who is senior counsel at Pillsbury's San Francisco office, where she leads the ...

Recorded on: Feb. 11, 2013

Taken from the Web Program Social Media 2013: Addressing Corporate Risks Recorded February, 2013 in San Francisco Going Mobile: Smart Phones, Tablets and Mobile Apps [01:03:23] The iOS and Android eco-systems: Key issues to keep in mind Mobile app EULAs and privacy policies Geo-location tracking Text messaging restrictions Key case law developments The purchase price of this segment includes the following article(s) ...

Course Handbook from the program Hot Topics in Advertising Law 2012, held March, 2012.

Course Handbook from the program Information Technology Law Institute 2012: Innovations in Apps, E-books, Cybersecurity, Mobile Technology, Privacy and Social Media, held April, 2012.

Recorded on: Mar. 12, 2012

DAVID H. BERNSTEIN: OK, welcome back, everybody. I hope you had a good lunch break. We are now going to pick up on a topic that we talked a little bit about this morning with Judge Koeltl and the NAD and FTC panel, which is surveys. Surveys are critically important in [UNINTELLIGIBLE] litigation. In court, they're really required. As you heard from Judge Koeltl, in the absence of a survey, he wasn't even going to consider what claims might be implied. ...

Recorded on: Jan. 24, 2013

SPEAKER: So we're about ready to get started. Well, this has been a great day, and we've had some great speakers. But in many respects, we've saved the best for last. At a class action litigation conference the last word really should be from a judge, because all of the cases and everything that we do really is determined by the judge in the case. And in the area of data privacy class action litigation, there's really no better judge to speak to ...