Intellectual Property

Advertising

Published: November 2001
Last Updated: January 2012

Published: October 2003
Last Updated: June 2013

Published: August 2004
Last Updated: May 2013

Recorded on: Mar. 22, 2011

DAVID H. BERNSTEIN: Randi and I are joined by Gerry Ford. Gerry is one of the nation's foremost survey experts. We're really fortunate that he came out. Yes, we were talking about how I wasn't going to do an introduction to embarrass him, but I have to do because he's so terrific. And Gerry came out from California to join us. And we definitely can't blame this weather on Gerry. But what the three of us would like to do in this first session is talk ...

Recorded on: Mar. 22, 2011

RANDI SINGER: This is the coveted after lunch slot when everybody's got their highest energy best here. So we're going to try to keep this portion as interactive as we possibly can. We're very lucky to have a terrific panel of experienced social media attorneys today. Starting to my immediate right here is Lisa Cantos who is vice president and associate general counsel at Starwood Hotels and Resorts Worldwide, Inc. Lisa focuses on new media, marketing, ...

Recorded on: Mar. 22, 2011

RANDI SINGER: All right. We're in the home stretch, folks, so we're going to get started again. We saved the best for last. We're gonna do a panel now on privacy concerns on the internet and in advertising and marketing. And our esteemed panelist to my right is Carrie Anderson, who is a partner in Weil's DC office. And Carrie practices in the antitrust competition area. She advises clients in a wide range of industries, including consumer products, ...

Recorded on: Mar. 22, 2011

RANDI W. SINGER: OK. For our next panel, we're going to talk about some special issues that are very much hot topics in advertising right now. So we're going to start out with Tsan Abrahamson. Her practice focuses on strategic counseling in the area of social media, sweepstakes, intellectual property, advertising, trademark clearance, trademark and copyright prosecution licensing, and other business transactions at Cobalt LLP. Tsan has an extensive ...

Recorded on: Oct. 13, 2011

BRIAN WINTERFELDT: Great. Thank you so much. Thank you both for having us here today. I think social media is becoming more and more relevant to all of our organizations. And what we're going to be talking about today is how to use social media to build your brand and think about important issues like social media policies and enforcement in the social media space. But before we get started, I'd like to introduce our great panel that we put together ...

Recorded on: Mar. 12, 2012

DAVID H. BERNSTEIN: OK, welcome back, everybody. I hope you had a good lunch break. We are now going to pick up on a topic that we talked a little bit about this morning with Judge Koeltl and the NAD and FTC panel, which is surveys. Surveys are critically important in [UNINTELLIGIBLE] litigation. In court, they're really required. As you heard from Judge Koeltl, in the absence of a survey, he wasn't even going to consider what claims might be implied. ...

Recorded on: Mar. 12, 2012

RANDI SINGER: We're going to get started with our last panel of the day on social media. And we are very lucky. We have the best today. To my right is Adam Cohen, who is a principal in Ernst & Young's forensic technologies and dispute services practice. And he has more than 15 years of experience in law and technology and routinely advises some of the world's leading businesses on data management and electronic discovery compliance issues. I ...

Recorded on: Mar. 12, 2012

RANDI W. SINGER: We're going to get started again. As David mentioned, this panel is about the class actions in the advertising area. And I just want to put in a plug for filling out your evaluations, because this panel came about-- we had a lot of comments last year about people who wanted to hear more about class actions. So you asked for it. Here we are. So we read your comments. We listen. So if there's things you want to see for next year, ...

Recorded on: Mar. 12, 2012

DAVID H. BERNSTEIN: Of course you all have iPads in front of you. But you really should have a crystal ball for what we're about to hear about, which is Neuromarketing. And I'm very pleased to welcome as a moderator of the next session, Stuart Elliott, who hopefully is well known to all of you who read the New York Times. He has been for 20 years the advertising columnist for the New York Times. I read his column DAVID H. BERNSTEIN: every week. And ...

Course Handbook from the program Information Technology Law Institute 2012: Innovations in Apps, E-books, Cybersecurity, Mobile Technology, Privacy and Social Media, held April, 2012.

Course Handbook from the program Advanced Trademark Law Annual Review 2012 , held May, 2012.

Recorded on: May. 2, 2012

SHELDON: Without any further ado, I want to introduce our first speaker, Joe Welch. Joe is the managing partner at the Pattishall McAuliffe Firm in Chicago. He's represented clients in intellectual property litigation for more than 25 years. And he's taught at Northwestern Law School for more than 20 years. His publications include A Practitioners Guide, Trademarks and Unfair Competition Deskbook, and the law school coursebook, Trademarks and Unfair ...

From the program: Privacy and Data Security Law Institute (Thirteenth Annual)

Recorded on: May. 23, 2012

Taken from the Web Program Thirteenth Annual Institute on Privacy and Data Security Law Recorded May 2012 in San Francisco Lecture Topics  [00:59:20] Understanding the Current Online Behavioral Advertising Landscape The business case for behavioral advertising How behavioral advertising works Emerging legislation and regulation in the U.S. and EU Current industry self-regulatory efforts Enforcement trends  ...

Recorded on: May. 23, 2012

SPEAKER 1: OK. So we are starting the last afternoon of this seminar with a very exciting presentation on behavioral targeting in online advertising. And it's even more exciting than you thought it was, because we only have one speaker and the second one is delayed. Her flight-- she had a flight issue, so she's on her way. And Liisa is going to do her presentation first, even though it was not planned to be that way, until the second speaker arrives. ...

Released on: Jun. 8, 2012

Taken from the briefing Pinterest: Legal Considerations to Using the Internet's Hottest Social Media Platform recorded May 2012. Pinterest is 2012's "most talked-about" social media platform and one of the fastest-growing standalone websites in history.  By tapping into the enthusiasm for gathering and presenting images that have been pulled from across the web, Pinterest has created a powerful content sharing platform - and ...

From the program: Technology and Entertainment Convergence 2012: Hot Business and Legal Issues in "Technotainment"

Recorded on: Sep. 20, 2012

Taken from the Web Program Technology and Entertainment Convergence 2012: Hot Business and Legal Issues in "Technotainment" recorded September, 2012 in San Francisco. Lecture Topics  [00:59:45] Tracking, Behavioral Advertising and Other Privacy Issues in Social Media: The Benefits and Risks of Targeted Ads  [00:59:45] The ability for companies to provide targeted ads to consumers can be the difference between sales ...

Recorded on: Sep. 20, 2012

CYDNEY A. TUNE: All right, welcome back, those on the live webcast who have reconnected with us and those in the room. I am very happy to introduce a panel on tracking and behavioral advertising, and the privacy issues that it engenders, the benefits, and risks. It's a world we're all experiencing. Some of the top trends for 2012 that I didn't have time to talk about at the beginning, one of them has to do with ad buying and the movement online, ...

Course Handbook from the program Advertising Law Institute 2012, held September 2012.

From the program: Think Like a Lawyer, Talk Like a Geek 2012: Get Fluent in Technology

Recorded on: Nov. 12, 2012

Taken from the Web Program Think Like a Lawyer, Talk Like a Geek 2012: Get Fluent in Technology recorded November, 2012 in New York. Lecture Topics  [00:57:51] Social Media and Advertising  [00:57:51] How does social media sort through millions of users in seconds? What information is collected from social media sites? How do advertisers exploit data collected on social media? Do social media privacy settings ...

Recorded on: Nov. 12, 2012

PETER BROWN: [INAUDIBLE] lawyer and perhaps just a little bit of a geek. All right. With that, Lori. LORI E. LESSER: Hi. Thank you very much to everyone who came this morning. We have a few geek challenges to our own technology given the storm. So my co-presenter is Dan Regard, who you will hear as a disembodied voice coming over the system. Dan is a lawyer, a programmer, and a consultant. He's been working with legal technology for more than 20 ...

From the program: Tracking and Targeting Customers and Prospects Online, on Mobile Devices, and in Social Media 2012

Released on: Nov. 27, 2012

Tracking consumers online is both standard and controversial. Nearly every consumer-facing website and app collects and uses this type of data, and there are hundreds of vendors out there to assist them. As technology has advanced, so have the business models. The data collected - often just anonymous unique identifiers and segments of potential interest - are used for advertising, personalized content, and analytics and site optimization. ...

Recorded on: Nov. 14, 2012

REED FREEMAN: Well, welcome back. And we are on the home stretch here. But another benefit of being the chair of a program is other than only having to speak for half of a session, which is great, is you get to decide the order of the program. And we intentionally had this last. Not just because it made sense and was kind of tying together everything we've talked about today, but because it's just a really spectacular panel. And this is based on the ...