From the program: Tracking and Targeting Customers and Prospects Online, on Mobile Devices, and in Social Media 2012
Released on: Nov. 27, 2012
Tracking consumers online is both standard and controversial. Nearly every consumer-facing website and app collects and uses this type of data, and there are hundreds of vendors out there to assist them. As technology has advanced, so have the business models. The data collected - often just anonymous unique identifiers and segments of potential interest - are used for advertising, personalized content, and analytics and site optimization. ...