Joe Welch is the Managing Partner at the Pattishall, McAuliffe firm in Chicago. He's represented clients in intellectual property litigation for more than 25 years, and taught at Northwestern Law School for more than 20 years. His publications include a practitioner's guide, Trademarks and Unfair Competition Deskbook (6th edition 2013), and the law school coursebook, Trademarks and Unfair Competition (9th edition 2012), as well as the chapter on "Use of Experts" in Hudis, ed., A Legal Strategist's Guide to Trademark Trial and Appeal Board Practice (2d ed. 2012). He has been an expert witness in trademark, false advertising, and copyright cases. The U.S. Secretary of Commerce appointed him to the Trademark Public Advisory Committee to advise the U.S. Patent and Trademark Office on management issues (2003-2006). He has repeatedly been recognized as a "Leading Lawyer" and "Super Lawyer" in intellectual property litigation, and World Trademark Reporter identified him as "A true expert in the field." He has held leadership positions in numerous national and Chicago organizations, including as a director of AIPLA, chair of the Trademark Division of the ABA IPL Section, and President of the Chicago Intellectual Property Alliance. AIPLA and the American Bar Foundation both elected him a Fellow. Joe regularly lectures on intellectual property topics.