Eric Goldman is an Associate Professor of Law and Director of the High Tech Law Institute at Santa Clara University School of Law. Before he became a full-time academic in 2002, he practiced Internet law for 8 years in the Silicon Valley. His research and teaching focuses on Internet, IP and advertising law topics, and he has blogged on these topics since 2005 at the Technology & Marketing Law Blog [http://blog.ericgoldman.org]. In 2012, Managing IP magazine named him to a shortlist of North American “IP Thought Leaders,” and in 2011, he received the “IP Vanguard” award (in the academic/public policy category) from the California State Bar’s IP Section.