FacultyFaculty/Author Profile
D. Reed Freeman, Jr.

D. Reed Freeman, Jr.

Morrison & Foerster LLP

Washington, DC, USA


Reed Freeman is called upon by some of the world’s largest most innovative brands to assist with cutting edge privacy, data security, advertising, and direct marketing issues in the offline, online, mobile, and social media environments.

Mr. Freeman serves as lead counsel in FTC and state consumer protection investigations and negotiations, having handled dozens of such matters since he left the FTC and joined private practice in 1997.  Mr. Freeman is perennially ranked by Chambers (Band 1) and Legal 500 as one of the country’s leading practitioners in the privacy and data security area, and is frequently called upon to speak as a thought leader in the area.

Mr. Freeman also advises a wide variety of clients on deploying, or hiring vendors to deploy, behavioral advertising, retargeting, location-based advertising, personalized content, the use of analytics, and other uses of online, mobile, and social media tracking and targeting technologies. He also counsels clients on compliance with FTC and state advertising laws, in online, mobile, and social media environments. His clients run the gamut from retailers, software companies, hardware manufacturers, to online publishers, advertisers and advertising service providers (including providers of online and mobile analytics), online and mobile application developers (including those that use location-based data), data aggregators, hospitality companies, companies that offer advertising services based on social media, and an email marketing trade association.

Mr. Freeman’s counseling practice includes advising clients on compliance with FTC and state trade regulation issues, including: the Children’s Online Privacy Protection Act (COPPA), the CAN-SPAM Act, the Video Privacy Protection Act (VPPA) and state analogs; California’s Song-Beverly Act, Shine the Light Act, and CalOPPA (including its new Do Not Track elements); state security regulations and data breach notification laws; and self-regulatory principles such as the NAI Code of Conduct and the DAA Self-Regulatory Principles.

Mr. Freeman is co-author of CCH’s Privacy Law for Marketers. He previously served as staff attorney in the FTC’s Bureau of Consumer Protection and as an adjunct professor of advertising law at George Mason University School of Law. Mr. Freeman received his B.A. from the University of Richmond and his J.D. from the University of Virginia School of Law.

D. Reed Freeman, Jr. is associated with the following items:
Transcripts  Transcripts Introduction - Introduction , Wednesday, November 14, 2012
Introduction - Introduction , Thursday, November 14, 2013
Course Handbooks  Course Handbooks Tracking and Targeting Customers and Prospects Online, on Mobile Devices, and in Social Media 2013
Tracking and Targeting Customers and Prospects Online, on Mobile Devices, and in Social Media 2014
CHB Chapters  CHB Chapters Online Behavioral Advertising: U.S. Regulatory Approach - Tracking and Targeting Customers and Prospects Online, on Mobile Devices, and in Social Media 2013 , Tuesday, November 12, 2013
Online Behavioral Advertising: Regulatory Developments in the U.S., EU and Asia - Tracking and Targeting Customers and Prospects Online, on Mobile Devices, and in Social Media 2014 , Tuesday, November 11, 2014
MP3 Audio  MP3 Audio Tracking and Targeting Customers and Prospects Online, on Mobile Devices, and in Social Media 2013: U.S. Regulatory and Self-Regulatory Approaches - U.S. Regulatory and Self-Regulatory Approaches , Thursday, November 14, 2013
Regulatory Developments in the U.S., EU and Asia - Regulatory Developments in the U.S., EU and Asia , Wednesday, November 12, 2014
MP4 - Mobile Video Seg  MP4 - Mobile Video Seg Tracking and Targeting Customers and Prospects Online, on Mobile Devices, and in Social Media 2013: U.S. Regulatory and Self-Regulatory Approaches - U.S. Regulatory and Self-Regulatory Approaches , Thursday, November 14, 2013
Regulatory Developments in the U.S., EU and Asia - Regulatory Developments in the U.S., EU and Asia , Wednesday, November 12, 2014
Web Segment  Web Segment Regulatory Developments in the U.S., EU and Asia - Tracking and Targeting Customers and Prospects Online, on Mobile Devices, and in Social Media 2014 , Wednesday, November 12, 2014
On-Demand Web Programs  On-Demand Web Programs Tracking and Targeting Customers and Prospects Online, on Mobile Devices, and in Social Media 2014 , Tuesday, November 25, 2014 , San Francisco, CA
Live Seminar  Live Seminar Tracking and Targeting Customers and Prospects Online, on Mobile Devices, and in Social Media 2015 , Thursday, November 12, 2015 , San Francisco, CA
Live Webcast  Live Webcast Tracking and Targeting Customers and Prospects Online, on Mobile Devices, and in Social Media 2015 , Thursday, November 12, 2015 , San Francisco, CA
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