Reed Freeman focuses his practice on all aspects of consumer protection law, including online and offline privacy issues, data security and breach notification, online and offline advertising review and competitor challenges, and direct marketing.
Mr. Freeman advises clients on compliance with Section 5 of the Federal Trade Commission (FTC) Act and similar state laws; FTC and state trade regulation issues, including the Children's Online Privacy Protection Act (COPPA), Gramm-Leach-Bliley Act (GLBA), CAN-SPAM Act, Telemarketing Sales Rule (TSR), and "do not call" rules; and security regulations and data breach notification laws. He also counsels clients on the uses of Radio Frequency Identification (RFID) and similar technologies, behavioral advertising, and direct marketing list management.
Mr. Freeman serves as lead counsel in FTC and state consumer protection investigations and negotiations. He also represents clients in false advertising disputes in federal court under the Lanham Act and similar state laws, and before the National Advertising Division (NAD) of the Council of Better Business Bureaus, Inc. and the National Advertising Review Board (NARB).
Mr. Freeman's representative clients include retailers, dietary supplement marketers, online travel sellers, web analytics and behavioral companies, data aggregators, mobile advertising companies, manufacturers of building supplies and clothing, online entertainment providers, software-as-a-service providers, hotel companies, and social media sites and their advertisers.
Mr. Freeman is ranked by Chambers USA as one of the country's leading practitioners in the privacy & data security area (2008-2010). He continues to be recognized by Legal 500 US as a leading lawyer in data protection and privacy, and a recommended attorney in the area of marketing and advertising. In 2008, he was named one of the top five individual "global experts on data privacy and protection" in a survey published by Computerworld magazine. Since 2009, he has been recognized by Best Lawyers in America in the area of Advertising Law. He is co-author of CCH's Advertising Law Guide and CCH's Privacy Law for Marketers. He also served as chief privacy officer and vice president for legislative and regulatory affairs at Claria Corporation, as staff attorney in the FTC's Bureau of Consumer Protection, and a former adjunct professor of Advertising Law at George Mason University School of Law.
University of Richmond (B.A., 1990)
University of Virginia School of Law (J.D., 1993)
District of Columbia
Hon. Claude M. Hilton, U.S. District Court, E.D. Virginia