Bruce Ives is vice president and deputy general counsel for the HP Enterprise Group. He also serves as co-chair of the HP Legal Department's Global Pro Bono Program.
Before his current role Ives was vice president and deputy general counsel for Intellectual Property, IP Licensing and HP Labs, and prior to that he served as VP & DGC for Global Functions. He previously served as VP & DGC for Enterprise Servers, Storage & Networking, HP Software, Technology Services and Global Alliances. From 2008-2009 he was VP & DGC for Global Alliances and acting head of Government Affairs. Prior to that he served for two years as chief of staff to the General Counsel with responsibility for Legal Strategy & Operations. Ives spent seven years before that leading the Commercial & Competition legal team supporting HP's Imaging and Printing Group. In his 15 years at HP, he also served as Managing Counsel for Imaging and Printing Systems, Embedded and Personal Systems and the Consumer Business Organization. For two years he led the efforts of the global legal team in support of HP's Y2K program. Ives previously supported the Enterprise Sales force and Semiconductor Products Group.
Before joining HP, Ives managed the district office of Palo Alto's local congressional representative and worked on several major political campaigns. He also has prior experience in both criminal and civil litigation.
Ives received his B.A. from Harvard University in 1982 and his J.D. from the Boalt Hall School of Law at the University of California at Berkeley in 1986.