| Table of Contents |
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| Chapter 1: .Com Disclosures: How to Make Effective Disclosures in Digital Advertising (March, 2013) |
Mary K. Engle ~ Bureau of Consumer Protection
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| Chapter 2: Final Order, in the Matter of POM Wonderful LLC (January 10, 2013) |
Mary K. Engle ~ Bureau of Consumer Protection
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| Chapter 3: Opinion of the Commission, in the Matter of POM Wonderful LLC (January 10, 2013) |
Mary K. Engle ~ Bureau of Consumer Protection
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| Chapter 4: Concurring Statement of Commissioner Maureen K. Ohlhausen in the Matter of POM Wonderful, (January 10, 2013) |
Mary K. Engle ~ Bureau of Consumer Protection
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| Chapter 5: Concurring Statement of Commissioner J. Thomas Rosch in the Matter of POM Wonderful, Docket No. 9344 (January 10, 2013) |
Mary K. Engle ~ Bureau of Consumer Protection
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| Chapter 6: Stipulated Final Judgment and Order for Permanent Injunction and Other Equitable Relief, Federal Trade Commission v. Skechers U.S.A., Inc., U.S. (N.D. Oh., July 12, 2012) |
Mary K. Engle ~ Bureau of Consumer Protection
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| Chapter 7: Complaint: Federal Trade Commission v. Skechers U.S.A., Inc. (N.D. Oh., May 16, 2012) |
Mary K. Engle ~ Bureau of Consumer Protection
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| Chapter 8: GreenPan Inc.—Thermolon Ceramic Coated Cookware, National Advertising Division, NAD Case Reports No. 5519 (October 31, 2012) |
Rebecca Griffith ~ National Advertising Division
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| Chapter 9: Campbell Soup Company—Campbell’s V8 Original Vegetable Juice, National Advertising Division, NAD Case Reports No. 5507 (September 14, 2012) |
Rebecca Griffith ~ National Advertising Division
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| Chapter 10: Ocean Spray Cranberries Inc.—Ocean Spray Cranberry Juice, National Advertising Division, NAD Case Reports No. 5453 (April 24, 2012) |
Rebecca Griffith ~ National Advertising Division
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| Chapter 11: Bandai America Inc., Case #5546 (January 16, 2013) |
Andra Dallas ~ Children’s Advertising Review Unit
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| Chapter 12: HDGroup, LLC, Case #5541 (January 9, 2013) |
Andra Dallas ~ Children’s Advertising Review Unit
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| Chapter 13: Kraft Foods Global, Inc., Case #5534 (December 19, 2012) |
Andra Dallas ~ Children’s Advertising Review Unit
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| Chapter 14: McDonald’s Corporation, Case #5527 (December 7, 2012) |
Andra Dallas ~ Children’s Advertising Review Unit
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| Chapter 15: Suncore Products LLC, Case #5520 (October 31, 2012) |
Andra Dallas ~ Children’s Advertising Review Unit
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| Chapter 16: Intent-Based Advertising for Lawyers |
Randi W. Singer ~ Weil Gotshal & Manges LLP
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| Chapter 17: FTC Staff Report: Mobile Privacy Disclosures: Building Trust Through Transparency (February, 2013) |
Randi W. Singer ~ Weil Gotshal & Manges LLP
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| Chapter 18: Privacy on the Go: Recommendations for the Mobile Ecosystem (January, 2013) |
Randi W. Singer ~ Weil Gotshal & Manges LLP
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| Chapter 19: Mobile Device Location Data: Additional Federal Actions Could Help Protect Consumer Privacy (September, 2012) |
Randi W. Singer ~ Weil Gotshal & Manges LLP
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| Chapter 20: John B. Kim, v. Space Pencil, Inc., 2012 WL 5948951 (N.D. Ca., November 28, 2012) |
Randi W. Singer ~ Weil Gotshal & Manges LLP
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| Chapter 21: Press Release: Google Will Pay $22.5 Million to Settle FTC Charges it Misrepresented Privacy Assurances to Users of Apple’s Safari Internet Browser (August 9, 2012) |
Randi W. Singer ~ Weil Gotshal & Manges LLP
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| Chapter 22: U.S. v. Google Inc. (N.D. Ca., August 8, 2012) |
Randi W. Singer ~ Weil Gotshal & Manges LLP
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| Chapter 23: First Amended Class Action Complaint: In Re Facebook Internet Tracking Litigation, (N.D. Ca., April 03, 2012) |
Randi W. Singer ~ Weil Gotshal & Manges LLP
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| Chapter 24: The BCAP Code: The UK Code of Broadcast Advertising, Edition 1 (2010) |
Randi W. Singer ~ Weil Gotshal & Manges LLP
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| Chapter 25: Committee of Advertising Practice Press Release: Online Behavioural Advertising Regulatory Statement (November 20, 2012) |
Jeremy Feigelson ~ Debevoise & Plimpton LLP
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| Chapter 26: The CAP Code: The UK Code of Non-broadcast Advertising, Sales Promotion and Direct Marketing, Edition 12 (2010) |
Randi W. Singer ~ Weil Gotshal & Manges LLP
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| Chapter 28: The European Advertising Standards Alliance Documents: Relevant Links |
Randi W. Singer ~ Weil Gotshal & Manges LLP
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| Chapter 29: Directive 2010/13/EU of the European Parliament and of the Council: Audiovisual Media Services Directive (March 10, 2010) |
Randi W. Singer ~ Weil Gotshal & Manges LLP
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| Chapter 30: Directive 2005/29/EC of the European Parliament and of the Council: Unfair Commercial Practices Directive (May 11, 2005) |
Randi W. Singer ~ Weil Gotshal & Manges LLP
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| Chapter 31: Guides for the Use of Environmental Marketing Claims, 16 CFR Part 260 (October 11, 2012) |
Jeremy Feigelson ~ Debevoise & Plimpton LLP
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| Chapter 32: Guides for the Use of Environmental Marketing Claims (October 11, 2012) |
Jeremy Feigelson ~ Debevoise & Plimpton LLP
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| Chapter 33: Enforcement Policy Statement Regarding VOC-Free Claims for Architectural Coatings |
Jeremy Feigelson ~ Debevoise & Plimpton LLP
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| Chapter 34: Press Release: FTC Issues Revised “Green Guides” (October 1, 2012) Federal Trade Commission |
Jeremy Feigelson ~ Debevoise & Plimpton LLP
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| Chapter 35: Press Release: FTC Releases Follow-Up Study Detailing Promotional Activities, Expenditures, and Nutritional Profiles of Food Marketed to Children and Adolescents (December 21, 2012) |
Jeremy Feigelson ~ Debevoise & Plimpton LLP
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| Chapter 36: A Review of Food Marketing to Children and Adolescents—Executive Summary (December 2012) |
Jeremy Feigelson ~ Debevoise & Plimpton LLP
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| Chapter 37: New York Rules of Professional Conduct |
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| Chapter 38: Individual Rules and Practices in Civil Cases (August 3, 2012) |
Jon. Paul A. Engelmeyer ~ United States District Court
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| Chapter 39: Federal Trade Commission v. PCCare247 Inc. (S.D.N.Y. March 7, 2013) |
Hon. Paul A. Engelmeyer ~ United States District Court
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| Chapter 40: American Freedom Defense Initiative v. Metropolitan Transportation Authority (S.D.N.Y. July 20, 2012) |
Hon. Paul A. Engelmeyer ~ United States District Court Southern District of New York
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| Chapter 41: Advertising Standards for Licensed Properties of the Metropolitan Transportation Authority |
Jeremy Feigelson ~ Debevoise & Plimpton LLP
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| Chapter 42: Second Ave. Deli v. Heart Attack Grill Order (S.D.N.Y. July 5, 2012) |
Hon. Paul A. Engelmeyer ~ United States District Court
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| Index |
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