| Hot Topics in Advertising Law 2012 TOC |
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| Chapter 1: Federal Trade Commission Advertising Enforcement |
Heather Hippsley ~ Assistant Director, Division of Advertising Practices, Bureau of Consumer Protection, Federal Trade Commission
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| Chapter 2: The Advertising Industry's Process of Voluntary Self-Regulation |
Jennifer E. Fried ~ National Advertising Division, Council of Better Business Bureau, Inc.
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| Chapter 3: Coastal Contacts, Inc., (10/17/2011) |
Jennifer E. Fried ~ National Advertising Division, Council of Better Business Bureau, Inc.
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| Chapter 4: Avon, Case #5338 (06/03/2011) |
Jennifer E. Fried ~ National Advertising Division, Council of Better Business Bureau, Inc.
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| Chapter 5: Transfair USA, Case #5337 (06/03/2011) |
Jennifer E. Fried ~ National Advertising Division, Council of Better Business Bureau, Inc.
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| Chapter 6: Plaintiff/Defense Panel--A View from Both Sides |
Robert B. Carey ~ Hagens Berman Sobol Shapiro LLP
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| Chapter 7: How Class Action Litigations Have Changed Advertising Campaigns |
John Hooper ~ Reed Smith LLP
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| Chapter 8: Online Surveys as Evidence in Legal Disputes |
Hal Poret ~ Vice President, ORC International
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| Chapter 9: A Comparative Empirical Analysis of Online Versus Mall and Phone Methodologies for Trademark Surveys |
Hal Poret ~ Vice President, ORC International
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| Chapter 10: 1-800 Contacts, Inc. v. Lens.com, Inc. |
Hal Poret ~ Vice President, ORC International
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| Chapter 11: 3M Company v. Mohan |
Hal Poret ~ Vice President, ORC International
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| Chapter 12: Go SMiLE, Inc., v. Levine, 2011 WL 832238 (S.D.N.Y.) |
Hal Poret ~ Vice President, ORC International
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| Chapter 13: The Use of Internet-Based Surveys in False Advertising Cases |
Jessie F. Beeber ~ Frankfurt, Kurnit, Klein & Selz, P.C.
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| Chapter 14: Supplemental Materials |
Jessie F. Beeber ~ Frankfurt, Kurnit, Klein & Selz, P.C.
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| Chapter 15: Neuromarketing for Lawyers |
Randi W. Singer ~ Weil, Gotshal & Manges LLP
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| Chapter 16: The Proliferation of Social Media and Implications for Electronic Discovery |
Adam I. Cohen ~ Principal, Fraud Investigations and Dispute Services, Ernst & Young
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| Chapter 17: Examples of Social Media Policy Provisions |
Adam I. Cohen ~ Principal, Fraud Investigations and Dispute Services, Ernst & Young
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| Chapter 18: Guidance for Industry: Responding to Unsolicited Requests for Off-Label Information About Prescription Drugs and Medical Devices |
Randi W. Singer ~ Weil, Gotshal & Manges LLP
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| Chapter 19: National Examination Risk Alert: Investment Adviser Use of Social Media, Office of Compliance Inspections and Examinations, Volume II, Issue 1, January 4, 2012 |
Randi W. Singer ~ Weil, Gotshal & Manges LLP
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| Chapter 20: Index to Hot Topics in Advertising Law 2012 |
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