| Table of Contents |
|
|
| Chapter 1: Federal Trade Commission Advertising Enforcement (January 10, 2012) |
C. Steven Baker ~ Federal Trade Commission
Lesley Fair ~ Bureau of Consumer Protection
|
|
| Chapter 2: .COM Disclosures: How to Make Effective Disclosures in Digital Advertising (March, 2013) |
C. Steven Baker ~ Federal Trade Commission
|
|
| Chapter 3: Current Food Marketing Issues: An Overview of Recent FTC Actions (July 16, 2013) |
Allison Fitzpatrick ~ Davis & Gilbert LLP
|
|
| Chapter 4: Environmental and Advertising Advisory: Marketing Products as “VOC-Free” in Light of the FTC’s Enforcement Policy Statement (May 24, 2013) |
Sheila A. Millar ~ Keller and Heckman LLP
|
|
| Chapter 5: FTC Finalizes Guides for the Use of Environmental Marketing Claims (October 2, 2012) |
Sheila A. Millar ~ Keller and Heckman LLP
|
|
| Chapter 6: Priced to Sell: Structuring Rebates, Coupons and Other Pricing Offers |
Brendan Healey ~ American Media, Inc.
|
|
| Chapter 7: Children’s Online Privacy Protection Rule; Final Rule, 16 CFR Part 312, Federal Register, VOL. 78, NO. 12 (January 17, 2013) |
Andra Dallas ~ Children’s Advertising Review Unit
|
|
| Chapter 8: Complying with Coppa: Frequently Asked Questions—A Guide for Business and Parents and Small Entity Compliance Guide (June, 2013) |
Andra Dallas ~ Children’s Advertising Review Unit
|
|
| Chapter 9: Toy Box Apps, LLC, Case #5594 (May 29, 2013) |
Andra Dallas ~ Children’s Advertising Review Unit
|
|
| Chapter 10: Skechers USA, Case #5454 (April 27, 2012) |
Andra Dallas ~ Children’s Advertising Review Unit
|
|
| Chapter 11: Suncore Products LLC, Case #5520 (October 31, 2012) |
Andra Dallas ~ Children’s Advertising Review Unit
|
|
| Chapter 12: Press Release: FTC Strengthens Kids’ Privacy, Gives Parents Greater Control Over Their Information by Amending Children’s Online Privacy Protection Rule (December 19, 2012) |
Andra Dallas ~ Children’s Advertising Review Unit
|
|
| Chapter 13: Branded Entertainment: Your Brand On the Red Carpet |
Jordan M. Heinz ~ Kirkland & Ellis LLP
|
|
| Chapter 14: Online and Mobile Promotions |
Nerissa Coyle McGinn ~ Loeb & Loeb LLP
|
|
| Chapter 15: Fight for Your Cause: Special Issues in Cause-Related Marketing (June, 2013) |
Brian D. Fergemann ~ Winston & Strawn LLP
|
|
| Chapter 16: What’s New in Mobile, Online Behavioral Advertising and Tracking? |
Liisa M. Thomas ~ Winston & Strawn LLP
|
|
| Chapter 17: Application of Self-Regulatory Principles to the Mobile Environment (July, 2013) |
Liisa M. Thomas ~ Winston & Strawn LLP
|
|
| Chapter 18: Social Media and Infringement |
Brian G. Murphy ~ Frankfurt Kurnit Klein & Selz PC
|
|
| Chapter 19: Illinois Attorney Ethics Rules: Selected Excerpts (August 1, 1990) |
Alexis E. Payne ~ Information Law Group LLP
|
|
| Chapter 20: Guides Concerning the Use of Endorsements and Testimonials in Advertising, 16 CFR Part 255 |
Alexis E. Payne ~ Information Law Group LLP
|
|
| Chapter 21: FTC Policy Statement on Deception (October 14, 1983) |
Alexis E. Payne ~ Information Law Group LLP
|
|
| Chapter 22: Federal Trade Commission v. Fitness Brands, Inc. (August 22, 2012) |
Alexis E. Payne ~ Information Law Group LLP
|
|
| Chapter 23: Complaint: In the Matter of Legacy Learning Systems, Inc. (June 1, 2011) |
Alexis E. Payne ~ Information Law Group LLP
|
|
| Chapter 24: Complaint: Federal Trade Commission v. Dalbey (May 26, 2011) |
Alexis E. Payne ~ Information Law Group LLP
|
|
| Index |
|
|