| Advertising Law Institute 2012 TOC |
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| Chapter 1: Federal Trade Commission Advertising Enforcement |
C. Steven Baker ~ Director, Midwest Region, Federal Trade Commission (FTC)
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| Chapter 2: Let's Get Green! Environmental Advertising in the Digital World |
Sheila A. Millar ~ Keller & Heckman LLP
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| Chapter 3: FTC's Proposed Guides Concerning the Use of Environmental Marketing Claims: What's New, What's Not |
Sheila A. Millar ~ Keller & Heckman LLP
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| Chapter 4: Television EnergyGuide Label Alert |
Sheila A. Millar ~ Keller & Heckman LLP
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| Chapter 5: Movie Star Planet Aps, Case #5476 (6/18/2012) |
Andra Dallas ~ Senior Staff Attorney, Children's Advertising Review Unit, Council of Better Business Bureaus, Inc.
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| Chapter 6: Skechers USA, Case #5454 (4/27/2012) |
Andra Dallas ~ Senior Staff Attorney, Children's Advertising Review Unit, Council of Better Business Bureaus, Inc.
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| Chapter 7: Playmobil USA, Case #5444 (3/29/2012) |
Andra Dallas ~ Senior Staff Attorney, Children's Advertising Review Unit, Council of Better Business Bureaus, Inc.
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| Chapter 8: Charitably Thinking--How to Handle Cause Marketing |
Mary Hutchings Reed ~ Winston & Strawn LLP
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| Chapter 9: Your Chance to Win: Promotions Law in the Digital Age |
Terri J. Seligman ~ Frankfurt Kurnit Klein & Selz PC
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| Chapter 10: Branded Entertainment: Your Brand on the Red Carpet |
Ross M. Weisman, P.C. ~ Kirkland & Ellis LLP
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| Chapter 11: Talent and Spokesperson Agreements |
Brian G. Murphy ~ Frankfurt Kurnit Klein & Selz PC
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| Chapter 12: Getting Your Fill: The Perils and Pitfalls of Food Marketing |
Elaine D. Kolish ~ Vice President and Director, Children's Food and Beverage Advertising Initiative, Council of Better Business Bureaus, Inc.
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| Chapter 13: We Know Where You've Been: Emerging Rules in Online Behavioral Advertising |
Liisa M. Thomas ~ Winston & Strawn LLP
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| Chapter 14: Pricing Claims: An Overview |
Liisa M. Thomas ~ Winston & Strawn LLP
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| Chapter 15: Selected Rules from Illinois Rules of Professional Conduct of 2010 |
Alexis E. Payne ~ Information Law Group
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| Chapter 16: Index to Advertising Law Institute 2012 |
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