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Advertising Law Institute 2016

Seminar  Seminar

Why You Should Attend New media outlets and the growing importance of social networking continue to create new challenges for advertisers, who are fighting harder than ever to preserve and increase market share and to reach their consumers effectively. This program — updated to reflect current legal trends cutting across the advertising industry — is led by an expert faculty who will provide important strategies needed to stay on top ...

Outsourcing 2016: ITO, BPO, and Cloud

Seminar  Seminar

Why You Should Attend As information technology (ITO) and business process outsourcing (BPO) have become standard corporate practice among small and large enterprises, the range of services and providers has grown exponentially.  Rapid technological advances, allowing for greater efficiencies in delivering those services and, resultantly, a more diverse profile of service providers, have changed how sourcing agreements are negotiated and renegotiated.  ...

Understanding the Intellectual Property License 2016

Seminar  Seminar

Why You Should Attend Companies continue turning to licensing because it offers valuable economic and strategic opportunities.  Licensing can be used to gain access to intellectual property at a lower cost than developing or purchasing intellectual property assets, and as a way of generating new sources of revenue out of existing intellectual property assets.  Virtually every business today must confront licensing issues and, therefore, ...


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