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Global Issues in Green Marketing

One-Hour Briefing  One-Hour Briefing

Environmental marketing claims continue to be a powerful way for advertisers around the world to promote their products and to distinguish themselves from the competition.  Making green marketing claims that are both effective and legally compliant isn’t easy however.  Consumers may not understand what “renewable,” “sustainable,” and other green marketing claims mean.  Advertisers face big hurdles to substantiate ...

Genetic Discrimination and the Schools: A New Frontier

One-Hour Briefing  One-Hour Briefing

A recent California district court held that a school district’s genuine belief that a school student with genetic markers for cystic fibrosis posed a significant health risk to two siblings diagnosed with the disorder justified its decision to temporarily remove the student from school. See Chadam v. Palo Alto Unified School District (4:13-CV-04129-CW). The U.S. District Court, Northern District of California granted the district's motion to ...

Intellectual Property for Startups: Key Concepts

One-Hour Briefing  One-Hour Briefing

Intellectual property (“IP”) has always been a key component of a startup’s success.  While many new innovative startups fail to execute on their strategies due to a competitive landscape, IP protection allows these companies to level the playing field against established behemoths.   By protecting their IP, startups can attract investors, block competitors and provide a hedge in case they are unsuccessful.  In ...

Blockchain Technology and Smart Contracts: Driving Widespread Change in Business, Government and the Law

One-Hour Briefing  One-Hour Briefing

Although blockchain technology is best known as the underlying technology of the cryptocurrency Bitcoin, the conversation about blockchain has shifted. This peer-to-peer distributed ledger technology has utility beyond cryptocurrencies, and lawyers should be paying attention.   Alternative applications of blockchain technology are emerging, including so-called “smart contracts” — applications involving assets controlled ...


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