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Designing Effective Consumer Surveys in Trademark Infringement and False Advertising Disputes

Audio Only On-Demand Web  Audio Only On-Demand Web    

From the program: Designing Effective Consumer Surveys in Trademark Infringement and False Advertising Disputes

Released on: Aug. 4, 2015

Taken from the briefing Designing Effective Consumer Surveys in Trademark Infringement and False Advertising Disputes recorded July, 2015 in New York. In trademark cases and false advertising disputes, consumer perception surveys often play a critical evidentiary role. Frequently, though, the federal courts and other tribunals that adjudicate and decide these disputes find that the proffered consumer perception studies are entitled to “little ...

Featured Faculty/Authors
Clifford E. Kirsch

Clifford E. Kirsch ~ Sutherland Asbill & Brennan LLP

Tanya E. M. Wong

Tanya E. M. Wong ~ Director of Government Benefits, Legal Services NYC - Legal Support Unit

Kenneth N. Nigon

Kenneth N. Nigon ~ RatnerPrestia