Why you should attend
Tracking consumers online is both standard and controversial. Nearly every consumer-facing website and app collects and uses this type of data, and there are hundreds of vendors out there to assist them. As technology has advanced, so have the business models. The data collected - often just anonymous unique identifiers and segments of potential interest - are used for advertising, personalized content, and analytics and site optimization. However, with all of this advancement and revenue at hand - online and mobile advertising alone was an $8.4 billion dollar industry in the first quarter of 2012, up 15% from the same period in 2011, with social media ad spending expected to reach $4.8 billion in 2012 - brands and their vendors are operating in an area of regulatory uncertainty. The FTC has proposed best practices, but sued those that have stepped over the line; the press has called out companies for data uses that they may not have considered to be improper; class action lawyers are as active as they have been in over ten years; and regulators around the world are looking to apply new standards to traditional tools like cookies.
Please join us as leading practitioners and industry experts explore the cutting-edge legal concerns in online tracking and targeting. What are the regulators around the world calling for? How is the market reacting? What are common practices and what are outliers? What are class action lawyers looking for? What kinds of issues interest the press? And by the way, how does all of this work? Ultimately, how can companies protect their brands while taking advantage of some of the most common tools available? How can brands adopt new business models that emerge like dandelions and promise more revenue and better consumer engagement?
What you will learn
- How it works: the mechanics of advertising online, on mobile devices, in apps, and on social media sites
- Special issues for social media, including the use of plug-ins, apps on social media platforms, advertising on social media sites, and understanding and complying with the latest social media and mobile platform terms and rules
- Self-regulation in the online, mobile, and social media environments - recent developments and practical tips
- Fact patterns that have resulted in bad PR, government enforcement, and private litigation
- How regulators around the world are addressing tracking and targeting
- Practical tips for handling real-world issues
Who should attend
In-house counsel and outside counsel, and business professionals who need to be on the cutting-edge of the legal issues surrounding the uses of tracking data for delivery of advertising, personalized content, or analytics.